Tuesday 2 October 2012

Comparing Organic SEO Services and Paid Search Engine Listings

Organic SEO services refer to the efforts made for achieving a natural increase in a website’s search engine rankings without paying out any money. Some common techniques used for the purpose include keyword research and usage, link building, content building, etc. Apart from organic search engine optimization, websites use methods of paid advertisement and placement such as PPC marketing to get themselves within the focus and visibility of the online customers.

Wondering which method you should choose for popularizing your website? Though a professional SEO Company India can easily help you with the issue, it would be useful if you understand the basic differences between both the methods.

•    Trust: It is human tendency to take paid publicity with a pinch of salt. Therefore, sites highlighted by the search engines invoke more trust than the sponsored results among the internet users.

•    Time and Money Investment: Paid placement involves more investment of money than of time, while the reverse is true for organic SEO services. The paid inclusions enhance your site’s visibility for certain keywords in return for payment. Meanwhile, optimizing the website for search engines does not cost much monetarily, but needs a lot of time and effort.

•    Conversion Rate: Greater trust naturally means that the web users feel more comfortable using the SEO-earned results, leading to better conversion rate from search engine listed websites.

•    Branding Power:  People expect good quality brands to show up on the search engine results. Through organic SEO even small businesses can build their brands.

As any experienced and genuine SEO Company India will tell you, there are no short-cuts to success. Organic SEO promises long term online success but, paid marketing has its positives and can provide good support to your SEO efforts. A judicious use of both should work best for you. 

1 comment:

  1. Online Marketing Experts really knows how SEO flows. We should follow them in the way we could to enhance our skills. Handling our website is really hard. If we need an expert service, then we should hire them out.

    http://www.zooseo.com/organic-seo-services/

    ReplyDelete