Tuesday 13 November 2012

Don’ts in SEO Services: Practices to Avoid While Optimizing Your Website

Undoubtedly, search engine optimization is indispensable for the success of your website. It is a highly specialized  task and is best left to a professional SEO services provider. Every SEO company has a unique approach to doing things, but there definitely are certain optimization practices that must be used and some that must be avoided.


To help you get the most out of your SEO campaign, I have listed some don’ts, that is, things to be avoided whether you do SEO on your own, or hire expert SEO services.

•    Don’t postpone optimizing your website. Whether you are upgrading your site or getting a new one, start SEO from the first day.

•    Don’t rush to hire a SEO company. Good deal of thought and research should go into its selection.

•    Don’t ignore the usability aspect of the website. While SEO is important, good site structure, descriptive link txt, logical navigation, etc. are also very necessary.

•    Don’t target too general keywords, rather optimize for specific and relevant keywords to attract target traffic.

•    Don’t detach yourself from the project after hiring a professional SEO services provider. Keep involved at all stages.

•    Don’t use too much flash content, excessive variables in URL, or develop all-AJAX, or all-graphic site. All these make the site difficult to crawl.

•    Don’t stuff the keywords in meta tags, content, etc.

•    Don’t ignore good content as it attracts links and traffic.

•    Don’t use same anchor text on every link to your website; this looks artificial link building.

•    Don’t be impatient about rankings. SEO efforts take time to bear fruit.

This is by no means an exhaustive list. Still, keeping them in mind while  you plan about SEO services for your website will help a great deal in ensuring your online success.

1 comment:

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